Partnership Initiative

We look forward to working with your Agency/Organization to maximize the benefits of utilizing our “Insurance Essentials” toolkit, information that you can share with businesses, families and individuals you already serve.

Together, we will work to ensure that every household in California – understands basic insurance information, protects against insurance fraudulent practices and knows how to protect their greatest financial assets in the midst of escalating climate disasters and market fluctuations. The social and economic benefit of educating all Californians on the importance of being insured is profound. 

Our Approach

Reach Californians where people live, work, eat, shop, worship, gather and help them better understand the role of insurance in their lives by enlisting trusted messengers to build a friendly consumer and trusted experience.

Initiative Goals

1) Increase consumer awareness of CDI’s role, responsibilities and available services

2) Expand awareness of insurance access and fraud prevention

3) Establish a CDI train the trainers model around Insurance Access & Information

Initiative Overview

• Governmental partnerships

• Strategic local partners

• Train the trainers

• Targeted social and digital communications

• Targeted ethnic media

• Robust online platform and innovative social media

• Multilingual content and collateral